To generate demand today, you need to combine both inbound and outbound marketing.
Watch the videos below to see how.
Introduction to Inbound Marketing
“A lot of companies and businesses are finding it tough to get the message out in the new connected media environment that dominates communications today. Despite making an investment of between 5 and 7 figures a year on Sales and Marketing, they don’t generate enough qualified sales leads, or gain the new customers/clients, they need to meet their targets. They tell us that they can no longer afford this level of spending without being able to directly connect activities to results. i.e.: It can be difficult to see a realistic ROI from their current marketing mix.
Complex factors affect the success or failure of each business we talk with, and there is a unique requirement in almost every case. In fact, we find that only around 50% of the companies we have the opportunity to talk with are a good match for the EDGE suite of tools and skills. That being said, we would be delighted to speak with you and learn enough about your situation to see if we can be of help.”